Rossi sign for Ducati

Seven-time MotoGP world champion Valentino Rossi has confirmed he will leave the Fiat Yamaha team to ride for Ducati for two years from 2011. Rossi will link up with the team from his native Italy as former world champion Casey Stoner of Australia leaves Ducati to join Honda. The 31-year-old Rossi finished fifth in Sunday’s [...]

Formula One Backs Knockout Qualifying

A series of knockout qualifying laps is to be introduced to liven up Formula One in a bid to win back television viewers. Next season will see the sixth change in the qualifying format in formula one history with the introduction of a new knock-out system that it is hoped will make the battle for [...]

Sports Marketing And Its Applications: Why Communicate Through Sport?

Passion for sport is constantly growing, both in terms of numbers of fans, and numbers of active participants. At times of big international sports events such as the Olympics or the World Cup, it is easy to see how the number of companies that decide to allocate their advertising budgets to sports sponsorship or other [...]