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	<title>Malaysia F1  2011</title>
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	<description>Zooming in on the Action with Malaysia F1 now!</description>
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		<title>Casey Stoner holds off Dani Pedrosa for Aragon GP win</title>
		<link>http://malaysiaf1.com/casey-stoner-holds-off-dani-pedrosa-for-aragon-gp-win/</link>
		<comments>http://malaysiaf1.com/casey-stoner-holds-off-dani-pedrosa-for-aragon-gp-win/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 11:01:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Aragon]]></category>
		<category><![CDATA[Bikes]]></category>
		<category><![CDATA[Casey Stoner]]></category>
		<category><![CDATA[Championship Leader]]></category>
		<category><![CDATA[Ducati]]></category>
		<category><![CDATA[Honour]]></category>
		<category><![CDATA[Jorge Lorenzo]]></category>
		<category><![CDATA[Laps]]></category>
		<category><![CDATA[Last Lap]]></category>
		<category><![CDATA[Little Bit]]></category>
		<category><![CDATA[Malaysian Gp]]></category>
		<category><![CDATA[MotoGP]]></category>
		<category><![CDATA[Nicky Hayden]]></category>
		<category><![CDATA[Pedrosa]]></category>
		<category><![CDATA[Podium]]></category>
		<category><![CDATA[Respects]]></category>
		<category><![CDATA[San Marino]]></category>
		<category><![CDATA[Valentino]]></category>
		<category><![CDATA[Valentino Rossi]]></category>
		<category><![CDATA[World Champion]]></category>

		<guid isPermaLink="false">http://malaysiaf1.com/?p=1464</guid>
		<description><![CDATA[Casey Stoner holds off Dani Pedrosa for Aragon GP win Highlights &#8211; Stoner wins at Aragon Casey Stoner held off Dani Pedrosa to win his first race of the season at the Aragon MotoGP, but championship leader Jorge Lorenzo had to settle for fourth. The Australian Ducati rider got away smoothly from pole but was [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1>Casey Stoner holds off Dani Pedrosa for Aragon GP win</h1>
</div>
<div>
<div id="emp_9015708"><img src="http://news.bbcimg.co.uk/media/images/49171000/jpg/_49171706_motogp-aragon640.jpg" alt="Casey Stoner" /></div>
<p>Highlights &#8211; Stoner wins at Aragon</p>
</div>
<p><strong>Casey Stoner held off Dani Pedrosa to  win his first race of the season at the Aragon MotoGP, but championship  leader Jorge Lorenzo had to settle for fourth.</strong></p>
<p>The Australian Ducati rider got away smoothly from pole but was challenged strongly by Spaniard Pedrosa (Honda).</p>
<p>However,  Stoner put in a series of fast laps to win by more than five seconds  from home favourite Pedrosa, with Nicky Hayden (Ducati) taking third  place.</p>
<p>It was the first time this season that Lorenzo had not finished on the podium.</p>
<p>Lorenzo, who was caught on the last lap by Hayden, leads Pedrosa by 56 points in the overall standings with five races to go.</p>
<p>Former  world champion Stoner&#8217;s win was his first since last season&#8217;s Malaysian  GP and was enough to move him from fifth to third in the overall  classification.</p>
<p>MotoGP paid its respects to Moto2 rider Shoya  Tomizawa, who was killed when he was hit by two trailing bikes in San  Marino two weeks ago, having fallen off his bike.</p>
<p>All riders  across each racing category wore a patch featuring Tomizawa&#8217;s No. 48,  which was retired from Moto2 racing in honour of the Japanese rider.</p>
<table border="0" cellspacing="0" cellpadding="0" width="231" align="right">
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<td width="5"><img src="http://news.bbcimg.co.uk/shared/img/o.gif" border="0" alt="" hspace="0" vspace="0" width="5" height="1" /></td>
<td>
<div>606: DEBATE</div>
<div>
<div><strong> The championship is pretty much decided unless Jorge throws it up the road at least once, which seems unlikely these days </strong></div>
</div>
<div>
<div>MrWonderful</div>
</div>
</td>
</tr>
</tbody>
</table>
<p>Stoner, who was notching up Ducati&#8217;s maiden MotoGP victory of the  season, said: &#8220;It&#8217;s been too long between wins, that&#8217;s for sure.</p>
<p>&#8220;We  started out pretty well this weekend, and we got on with the track. We  progressed and got better. I was a little bit nervous this morning, but  I&#8217;m really happy to bring it home. It was unexpected for us.&#8221;</p>
<p>Pedrosa  said: &#8220;Ducati were very strong, with both riders on the podium. I tried  everything, I didn&#8217;t start well but I recovered.</p>
<p>&#8220;But I was too far from Casey. We did many laps at the same pace but couldn&#8217;t get him on corners. He did good.&#8221;</p>
<p>Six-time  MotoGP champion Valentino Rossi of Italy, who is struggling with a  shoulder injury, came in sixth, more than 27 seconds off the pace, and  sits fourth in the standings on 140 points.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Formula 1 2010 Bahrain highlights</title>
		<link>http://malaysiaf1.com/formula-1-2010-bahrain-highlights-2/</link>
		<comments>http://malaysiaf1.com/formula-1-2010-bahrain-highlights-2/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 07:01:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Bahrain]]></category>
		<category><![CDATA[Cosmic Gate]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Highlights]]></category>
		<category><![CDATA[Leona Lewis]]></category>
		<category><![CDATA[Schumi]]></category>

		<guid isPermaLink="false">http://malaysiaf1.com/?p=1163</guid>
		<description><![CDATA[rd. 1 of the 2010 season with Schumi&#8217;s comeback Song : Leona Lewis &#8211; I See You (Cosmic Gate Remix)]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0jf4K0cm8A4&amp;feature=youtube_gdata&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/0jf4K0cm8A4&amp;feature=youtube_gdata&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div class="youtube_description" style="margin-top: 29px; text-align: left; width: 100%;"><img class="youtube_thumb" style="padding-left: 10px;" src="http://malaysiaf1.com/images/Formula-Bahrain-highlights_1.jpg" border="0" alt="" align="right" /></p>
<div class="youtube_description_writeup">
<p>rd. 1 of the 2010 season with Schumi&#8217;s comeback Song : Leona Lewis &#8211; I See You (Cosmic Gate Remix)</p>
</div>
</div>
]]></content:encoded>
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		<item>
		<title>Ferrari Fined after Hockenheim Win</title>
		<link>http://malaysiaf1.com/ferrari-fined-after-hockenheim-win/</link>
		<comments>http://malaysiaf1.com/ferrari-fined-after-hockenheim-win/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 06:35:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Andrew Benson]]></category>
		<category><![CDATA[Communications Director]]></category>
		<category><![CDATA[Exact Words]]></category>
		<category><![CDATA[Felipe Massa]]></category>
		<category><![CDATA[Fernando Alonso]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[Fia]]></category>
		<category><![CDATA[Fraudulent Conduct]]></category>
		<category><![CDATA[German Gp]]></category>
		<category><![CDATA[Good Lad]]></category>
		<category><![CDATA[Governing Body]]></category>
		<category><![CDATA[Italian Team]]></category>
		<category><![CDATA[Luca]]></category>
		<category><![CDATA[motorsport]]></category>
		<category><![CDATA[Race Winner]]></category>
		<category><![CDATA[Reply]]></category>
		<category><![CDATA[Smedley]]></category>
		<category><![CDATA[Stewards]]></category>
		<category><![CDATA[Team Boss]]></category>
		<category><![CDATA[Team Communications]]></category>
		<category><![CDATA[Team Mate]]></category>

		<guid isPermaLink="false">http://malaysiaf1.com/?p=945</guid>
		<description><![CDATA[Ferrari have been fined $100,000 for breaching sporting regulations . The Italian team has also been referred to the sport&#8217;s governing body, the FIA, after Felipe Massa slowed down to allow team-mate Fernando Alonso past to win. However the result of the race, won by Alonso from Massa,will not change. Ferrari continued to insist the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ferrari have been fined $100,000 for breaching  sporting regulations .</strong></p>
<p>The Italian team has also been referred to the  sport&#8217;s governing body, the FIA, after Felipe Massa slowed down to allow  team-mate Fernando Alonso past to win.</p>
<p>However the result of the race, won by Alonso from Massa,will not change.</p>
<p>Ferrari continued to insist the incident was &#8220;a driver decision&#8221; and no instructions were given to Massa.</p>
<p><!-- E SF -->Team  boss Stefano Domenicali said: &#8220;As for the stewards&#8217; decision, given  after the race, in the interests of the sport, we have decided not to go  through a procedure of appealing against it, confident that the World  Council will know how to evaluate the overall facts correctly.&#8221;</p>
<p>Ferrari  have also been found guilty of breaching the sporting code, which  states that &#8220;any fraudulent conduct or any act prejudicial to the  interests of any competition, or to the interests of motorsport  generally&#8221; can be punished.</p>
<p>The fine is the maximum the stewards are allowed to impose.</p>
<p>Team  communications director Luca Colajanni said: &#8220;We didn&#8217;t give any  instruction at all. I don&#8217;t think anything wrong has been done, or  regulation breached.&#8221;</p>
<p>Colajanni added: &#8220;Fernando was slightly quicker at that stage, and we informed the drivers.&#8221;</p>
<p><!-- Inline Embbeded Media --> <!--  This is the embedded player component --></p>
<div>
<div id="emp_8852816"><img src="http://news.bbcimg.co.uk/media/images/48480000/jpg/_48480064_alonso_massa_640.jpg" alt="Fernando Alonso passes Felipe Massa" width="442" height="248" /></div>
<p><!-- caption -->Alonso passes Massa for German GP lead</p>
<p><!-- END - caption --></p>
</div>
<p><!-- end of the embedded player component --> <!-- END of Inline Embedded Media -->Immediately following the race, Ferrari team principal Stefano  Domenicali had suggested he did not think the instruction apparently  issued by Massa&#8217;s race engineer Rob Smedley would be an issue with the  FIA.</p>
<p>Smedley&#8217;s exact words to Massa were: &#8220;OK, so, Fernando is faster than you. Can you confirm you understood that message?&#8221;</p>
<p><!-- S IBOX --></p>
<table style="height: 14px;" border="0" cellspacing="0" cellpadding="0" width="231" align="right">
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<td width="5"><img src="http://news.bbcimg.co.uk/shared/img/o.gif" border="0" alt="" hspace="0" vspace="0" width="5" height="1" /></td>
<td></td>
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<p><!-- E IBOX -->Massa, who finished second behind race winner Alonso, did not reply,  but a few seconds later slowed his car on the exit of Turn Six, allowing  Alonso to easily overtake.</p>
<p>Smedley then came back on the radio  and said: &#8220;Good lad. Just stick with him now. Sorry.&#8221; Then, at the end  of the race Smedley told Massa he had been &#8220;very, very, very  magnanimous&#8221; in his actions.</p>
<p>However, Smedley subsequently suggested to BBC Sport he had not been apologising for ordering Massa to let Alonso past.</p>
<p><!-- Inline Embbeded Media --> <!--  This is the embedded player component --></p>
<div><!-- caption -->Ferrari radio talk was not team order &#8211; Smedley</p>
<p><!-- END - caption --></p>
</div>
<p><!-- end of the embedded player component --> <!-- END of Inline Embedded Media -->He said: &#8220;I was pushing [Massa], because I was telling him that he&#8217;s  faster and he had to get on with it, and I was giving him the gaps, and  you&#8217;re always talking in 10ths of a second, and the apology is just  because I&#8217;m sorry it&#8217;s happened, I&#8217;m sorry he&#8217;s got past, and there you  go, but we&#8217;re still in the pound seats, we&#8217;re still in P2, so keep  pushing and hopefully keep Sebastian [Vettel] behind you.&#8221;</p>
<p>At the post-race news conference, Massa himself carefully avoided giving a specific explanation of the incident.</p>
<p>Asked  whether it had been a driving error on his part that had enabled Alonso  to pass, the Brazilian said: &#8220;He passed me. The only thing I feel is  we&#8217;re working for the team, and doing a very good job for the team, and  that&#8217;s the most important thing.&#8221;</p>
<p>Asked if Alonso had been faster, Massa replied: &#8220;I think everybody saw, no?&#8221;</p>
]]></content:encoded>
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		<title>Air Asia British Grand Prix Motogp</title>
		<link>http://malaysiaf1.com/air-asia-british-grand-prix-motogp/</link>
		<comments>http://malaysiaf1.com/air-asia-british-grand-prix-motogp/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 04:25:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Air Asia]]></category>
		<category><![CDATA[Andrea Dovizioso]]></category>
		<category><![CDATA[Ben Spies]]></category>
		<category><![CDATA[British Grand Prix]]></category>
		<category><![CDATA[Casey Stoner]]></category>
		<category><![CDATA[Colin Edwards]]></category>
		<category><![CDATA[Gresini Honda]]></category>
		<category><![CDATA[Hector Barbera]]></category>
		<category><![CDATA[Honda Gresini]]></category>
		<category><![CDATA[Honda Motogp]]></category>
		<category><![CDATA[Jorge Lorenzo]]></category>
		<category><![CDATA[Loris Capirossi]]></category>
		<category><![CDATA[Nation Team]]></category>
		<category><![CDATA[Randy De Puniet]]></category>
		<category><![CDATA[Repsol Honda Team]]></category>
		<category><![CDATA[Rizla Suzuki Motogp]]></category>
		<category><![CDATA[Team Honda]]></category>
		<category><![CDATA[Team Yamaha]]></category>
		<category><![CDATA[Time Gap]]></category>
		<category><![CDATA[Yamaha Team]]></category>

		<guid isPermaLink="false">http://malaysiaf1.com/?p=437</guid>
		<description><![CDATA[AIRASIA BRITISH GRAND PRIXMotoGP Race Classification Silverstone, Sunday, June 20, 2010 Pos. Points Num. Rider Nation Team Bike Km/h Time/Gap 1 25 99 Jorge LORENZO SPA Fiat Yamaha Team Yamaha 170.4 41&#8217;34.083 2 20 4 Andrea DOVIZIOSO ITA Repsol Honda Team Honda 169.9 +6.743 3 16 11 Ben SPIES USA Monster Yamaha Tech 3 Yamaha [...]]]></description>
			<content:encoded><![CDATA[<h2>AIRASIA BRITISH GRAND PRIXMotoGP  Race Classification<a title="Download your PDF with the results" onclick="javascript:  pageTracker._trackPageview('resources.motogp.com/files/results/xx/2010/GBR/MotoGP/RAC/Classification.pdf?v1_8b3a8867');" href="http://resources.motogp.com/files/results/xx/2010/GBR/MotoGP/RAC/Classification.pdf?v1_8b3a8867" target="_blank"> </a></h2>
<p>Silverstone, Sunday, June 20,  2010</p>
<table>
<thead>
<tr align="center">
<th>Pos.</th>
<th>Points</th>
<th>Num.</th>
<th>Rider</th>
<th>Nation</th>
<th>Team</th>
<th>Bike</th>
<th>Km/h</th>
<th>Time/Gap</th>
</tr>
</thead>
<tbody>
<tr>
<td align="right">1</td>
<td align="right">25</td>
<td align="right">99</td>
<td>Jorge  LORENZO</td>
<td>SPA</td>
<td>Fiat Yamaha Team</td>
<td>Yamaha</td>
<td align="right">170.4</td>
<td>41&#8217;34.083</td>
</tr>
<tr>
<td align="right">2</td>
<td align="right">20</td>
<td align="right">4</td>
<td>Andrea  DOVIZIOSO</td>
<td>ITA</td>
<td>Repsol Honda Team</td>
<td>Honda</td>
<td align="right">169.9</td>
<td>+6.743</td>
</tr>
<tr>
<td align="right">3</td>
<td align="right">16</td>
<td align="right">11</td>
<td>Ben SPIES</td>
<td>USA</td>
<td>Monster  Yamaha Tech 3</td>
<td>Yamaha</td>
<td align="right">169.9</td>
<td>+7.097</td>
</tr>
<tr>
<td align="right">4</td>
<td align="right">13</td>
<td align="right">69</td>
<td>Nicky  HAYDEN</td>
<td>USA</td>
<td>Ducati Team</td>
<td>Ducati</td>
<td align="right">169.9</td>
<td>+7.314</td>
</tr>
<tr>
<td align="right">5</td>
<td align="right">11</td>
<td align="right">27</td>
<td>Casey  STONER</td>
<td>AUS</td>
<td>Ducati Team</td>
<td>Ducati</td>
<td align="right">169.9</td>
<td>+7.494</td>
</tr>
<tr>
<td align="right">6</td>
<td align="right">10</td>
<td align="right">14</td>
<td>Randy DE  PUNIET</td>
<td>FRA</td>
<td>LCR Honda MotoGP</td>
<td>Honda</td>
<td align="right">169.8</td>
<td>+9.055</td>
</tr>
<tr>
<td align="right">7</td>
<td align="right">9</td>
<td align="right">58</td>
<td>Marco  SIMONCELLI</td>
<td>ITA</td>
<td>San Carlo Honda Gresini</td>
<td>Honda</td>
<td align="right">169.4</td>
<td>+14.425</td>
</tr>
<tr>
<td align="right">8</td>
<td align="right">8</td>
<td align="right">26</td>
<td>Dani  PEDROSA</td>
<td>SPA</td>
<td>Repsol Honda Team</td>
<td>Honda</td>
<td align="right">169.3</td>
<td>+15.313</td>
</tr>
<tr>
<td align="right">9</td>
<td align="right">7</td>
<td align="right">5</td>
<td>Colin  EDWARDS</td>
<td>USA</td>
<td>Monster Yamaha Tech 3</td>
<td>Yamaha</td>
<td align="right">168.5</td>
<td>+27.954</td>
</tr>
<tr>
<td align="right">10</td>
<td align="right">6</td>
<td align="right">41</td>
<td>Aleix  ESPARGARO</td>
<td>SPA</td>
<td>Pramac Racing Team</td>
<td>Ducati</td>
<td align="right">167.5</td>
<td>+42.394</td>
</tr>
<tr>
<td align="right">11</td>
<td align="right">5</td>
<td align="right">40</td>
<td>Hector  BARBERA</td>
<td>SPA</td>
<td>Paginas Amarillas Aspar</td>
<td>Ducati</td>
<td align="right">167.5</td>
<td>+43.365</td>
</tr>
<tr>
<td align="right">12</td>
<td align="right">4</td>
<td align="right">19</td>
<td>Alvaro  BAUTISTA</td>
<td>SPA</td>
<td>Rizla Suzuki MotoGP</td>
<td>Suzuki</td>
<td align="right">167.5</td>
<td>+43.408</td>
</tr>
<tr>
<td align="right">13</td>
<td align="right">3</td>
<td align="right">36</td>
<td>Mika KALLIO</td>
<td>FIN</td>
<td>Pramac  Racing Team</td>
<td>Ducati</td>
<td align="right">167.5</td>
<td>+43.580</td>
</tr>
<tr>
<td colspan="9" align="left">Not Classified</td>
</tr>
<tr>
<td align="right"></td>
<td align="right"></td>
<td align="right">65</td>
<td>Loris  CAPIROSSI</td>
<td>ITA</td>
<td>Rizla Suzuki MotoGP</td>
<td>Suzuki</td>
<td align="right">167.1</td>
<td>7 Laps</td>
</tr>
<tr>
<td colspan="9" align="left">Not Starting</td>
</tr>
<tr>
<td align="right"></td>
<td align="right"></td>
<td align="right">33</td>
<td>Marco  MELANDRI</td>
<td>ITA</td>
<td>San Carlo Honda Gresini</td>
<td>Honda</td>
<td align="right"></td>
<td>0 Lap</td>
</tr>
</tbody>
</table>
<h4>Weather Conditions:</h4>
]]></content:encoded>
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		<title>Sports Marketing And Its Applications: Why Communicate Through Sport?</title>
		<link>http://malaysiaf1.com/sports-marketing-and-its-applications-why-communicate-through-sport/</link>
		<comments>http://malaysiaf1.com/sports-marketing-and-its-applications-why-communicate-through-sport/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:28:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Advertising Budgets]]></category>
		<category><![CDATA[Advertising Hoardings]]></category>
		<category><![CDATA[Advertising Sponsorship]]></category>
		<category><![CDATA[ApplicationsWhy]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Case Basis]]></category>
		<category><![CDATA[Classic Model]]></category>
		<category><![CDATA[Communicate]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Continuity]]></category>
		<category><![CDATA[Flexible Tool]]></category>
		<category><![CDATA[International Sports Events]]></category>
		<category><![CDATA[Its]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nurture]]></category>
		<category><![CDATA[Registers]]></category>
		<category><![CDATA[Repeatability]]></category>
		<category><![CDATA[Sponsor Purchases]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Sport Sponsorship]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Sports Sponsorship]]></category>
		<category><![CDATA[Target Group]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://?p=207</guid>
		<description><![CDATA[Passion for sport is constantly growing, both in terms of numbers of fans, and numbers of active participants. At times of big international sports events such as the Olympics or the World Cup, it is easy to see how the number of companies that decide to allocate their advertising budgets to sports sponsorship or other [...]]]></description>
			<content:encoded><![CDATA[<p>Passion for sport is constantly growing, both in terms of numbers of fans, <br />
and numbers of active participants. At times of big international sports events <br />
such as the Olympics or the World Cup, it is easy to see how the number of <br />
companies that decide to allocate their advertising budgets to sports <br />
sponsorship or other sport-related activities increases. <a href="http://www.rtrsports.com/english/index.php" rel="nofollow">Advertising <br />
agencies</a> <br />
themselves often pin their strategies on a sense of sporting spirit in order to <br />
enhance the appeal of the message conveyed.</p>
<p>RTR believes that the strength of sports marketing lies precisely in its <br />
capacity to leverage the passion that consumers nurture towards sport. <br />
Sponsorship is not merely a question of appearing with one&#8217;s logo on a <br />
competitor&#8217;s shirt or on the advertising hoardings at an event. Above all, it </p>
<p>
means projecting the specific values of the sport onto the company and its <br />
brands and ensuring that this association registers with the target group in <br />
question. </p>
<p>Sport is an extremely flexible tool, as it allows businesses and <a href="http://www.rtrsports.com/english/index.php" rel="nofollow">advertising <br />
agencies</a> to communicate with different types of target and to put together <br />
modular campaigns that can be shaped according to the specific requirements of <br />
the sponsor. It is also an effective medium because it permits actions to be <br />
measured on a case-by-case basis and to transform the activity into promotional <br />
campaigns whose purpose is to leave their mark on different types of public, off <br />
the field of play as well as on it.</p>
<p>Yet this is not all: sport is one of the few tools which, as well as ensuring </p>
<p>
repeatability and continuity, offers the opportunity to engage in co-marketing, <br />
B2B and public relations ventures, the relevance of which is stressed by all <br />
advertising agencies.</p>
<p>The tradition of sports marketing shows how, until now, throughout the entire <br />
sponsorship world, two different models have been applied. The first is the <br />
classic model, in which the sponsor purchases a package that has already been <br />
devised and is only involved in the final stages of the event. Another model, <br />
which is certainly more current, is the one in which the sponsor plays an active <br />
role in the creation of the event, taking part in the planning stages and <br />
fashioning it around its own goals and values. The latter model, if it is <br />
coordinated effectively by a competent advertising agency, is without doubt the <br />
best, as it allows event-moments to be crafted that are rich in meaning for the <br />
consumer. </p>
<p>The prevailing trend, then, is to move away from the &#8220;Buy&#8221; model </p>
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		<title>Global Bike Travels</title>
		<link>http://malaysiaf1.com/global-bike-travels/</link>
		<comments>http://malaysiaf1.com/global-bike-travels/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:28:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Archery]]></category>
		<category><![CDATA[Bike]]></category>
		<category><![CDATA[Bikesa]]></category>
		<category><![CDATA[Charity Motorcycle]]></category>
		<category><![CDATA[Commitments]]></category>
		<category><![CDATA[Developing Countries]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Goju Ryu Karate]]></category>
		<category><![CDATA[Honda Xrv 750]]></category>
		<category><![CDATA[Honda Xrv 750 Africa Twin]]></category>
		<category><![CDATA[Medical Aid]]></category>
		<category><![CDATA[MotoGP]]></category>
		<category><![CDATA[Motorcycle Accident]]></category>
		<category><![CDATA[Motorcycle Magazine]]></category>
		<category><![CDATA[Mount Kilimanjaro]]></category>
		<category><![CDATA[Namib Desert]]></category>
		<category><![CDATA[Okinawa Goju Ryu]]></category>
		<category><![CDATA[One Friend]]></category>
		<category><![CDATA[Schreuder]]></category>
		<category><![CDATA[Simon Milward]]></category>
		<category><![CDATA[Suzuki Dr500]]></category>
		<category><![CDATA[Travels]]></category>
		<category><![CDATA[Two Friends]]></category>

		<guid isPermaLink="false">http://?p=210</guid>
		<description><![CDATA[During 2008 Charel Schreuder started on a adventure to travel around the globe by motorcycle, Supporting the charity Motorcycle Outreach, which delivers medical aid via motorcycle to poor people in remote areas of developing countries. The first motorcycle I ever owned was a Suzuki DR500 with which I did my first Namib Desert Run, BikeSA, [...]]]></description>
			<content:encoded><![CDATA[<p>During 2008 Charel Schreuder started on a adventure to travel around the globe by motorcycle, Supporting the charity Motorcycle Outreach, which delivers medical aid via motorcycle to poor people in remote areas of developing countries.</p>
<p>The first motorcycle I ever owned was a Suzuki DR500 with which I did my first Namib Desert Run, BikeSA, Motorcycle Magazine (1984). Then a DR600, Desert Run 1986, then a DR650, Desert Run 1996, then I decided to do more serious travelling by motorcycle and purchased a Honda XRV 750 Africa Twin (1st one) Desert Run 1997, then in 1997 I had a motorcycle accident and replaced the 1st Africa Twin with a new one which resulted in the idea of going to Mount Kilimanjaro in Tanzania. Two friends were drawn into the discussions and in June 1998 we did our first tour to Kilimanjaro, the three of us. Since that journey every year roundabout June I get the itches with the result that excursions were planned during that time of the year. In January 2006 we decided to travel to Kilimanjaro again, considering that the Mountain was covered in mist for days the previous occasion. Our one friend could not join us this time due to work commitments, so two of us set off end June 2006. To cut a long story short, in 2007 June I was in London with an itch and nowhere to travel, I rented a bike and went to Donington MotoGP and it was there that the seed was planted to do a journey around the planet and see/go/do everything that I would like to see/go/do.</p>
<p>I decided to name this venture Global Bike Travels, the idea being that I will proceed by motorcycle where the road suits me and participate in all the activities that interest me(camping, fishing, archery, cooking, diving and training in Traditional Okinawa Goju-Ryu Karate).</p>
<p>But there had to be a aim, a reason why, so I decided to investigate and select a charity to support and after reading the article on what the late Simon Milward set out to accomplish and how unexpectedly it all ended when he crashed his motorcycle. What if it happened to one of us&#8230;Or someone we know? It was decided to support Motorcycle Outreach and see whether, in conjunction with the charity, his plans can be realized and maintained.</p>
<p>The Global Bike Travels journey will take approximately 5 years in stages or as circumstances dictate.</p>
<p>As part of a wide-ranging fundraising effort we also conduct Global Bike Travels Adventure Motorcycle Tours in South Africa and Peru &#8211; South America, presenting adventure experiences on a level of its own.</p>
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